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Ocado - Moet Online Store
Moet Chandon wanted to create an online store on the Ocado platform where they could showcase and make available for purchase each of the unique champagne brands in their suite. The project involved gathering the identity guidelines from each unique brand and sourcing various pieces of collateral to generate imagery and make an experience reflective of each brand.
Ocado - Malaysian Online Store
This project was a result of the Malaysian tourism boards investment in the UK market. As well as being noted as a desirable travel location they wanted to create a sense of the nation being a great culinary destination. One such investment in supporting this was to create an international food hub on the Ocado platform. After deciding on a series of relevant products to launch selling on Ocado an appropriate navigation was worked out for all the items in their store. From there we sourced a Malaysian chef to prepare the dishes and art directed a bespoke in-house shoot that generated visual content to be used not only on the online store but also for use across social and live events.
Art direction.
Wireframes
Client landing page.
Social content.
Event stand.
Ocado - Digital Media
Below are some samples of a fresh look and feel for Ocado assets used throughout the platform and to the subscriber base.
Desktop email
Ocado GDN banners.
Ocado - Yoghurt Shop
This is some art direction and shooting done for Ocado's own Yoghurt shop a combination of supplier and internal funding was used. The imagery was used across social, EDM's and the online store.
Live shop.