I'm a strategic design leader who moves fluidly between UX, product, and creative direction — building things that work at scale, and building the teams that ship them.
I've built design systems from their first atom, and scaled one across the largest digital footprint in Australian government. I've led teams through ambiguity and been in the trenches deploying the fix myself. I earn respect through delivery, not title.
Two-time Good Design Award winner. Multimillion-dollar conversion campaigns, shipped and measured. I sweat the details and hold the big picture; that combination is what makes the work actually land.
My career started in New York agencies, grew up across London startups, e-commerce, and finance, and eventually brought me home to Sydney; carrying a fairly unreasonable range of industries with me along the way.
Have a scroll through some other work below!
Animation for social about Aboriginal plant usage in NSW.
Illustrated social content series about plants used in aboriginal culture for thousands of years.
Starting year 11 & 12 school resources about choosing a career pathway.
Starting year 7 school resource - time capsule to read at the end of high school.
UKForex - Brexit Infographic
This infographic was generated based on a government survey commissioned by UKForex into the potential effects of a looming Brexit vote. It was shared across social and reformatted into various snippets used for press in the DailyMail and other publications.
UKForex - Fraud Facts Infographic
Below is an infographic generated for UKForex as an education resource for internal and external use.
OFX - Employee 'Thank You' Card
This illustration was created in the OFX style to give representation to the various cities OFX has global offices in.
