I'm a strategic design leader who moves fluidly between UX, product, and creative direction — building things that work at scale, and building the teams that ship them.
I've built design systems from their first atom, and scaled one across the largest digital footprint in Australian government. I've led teams through ambiguity and been in the trenches deploying the fix myself. I earn respect through delivery, not title.
Two-time Good Design Award winner. Multimillion-dollar conversion campaigns, shipped and measured. I sweat the details and hold the big picture; that combination is what makes the work actually land.
My career started in New York agencies, grew up across London startups, e-commerce, and finance, and eventually brought me home to Sydney; carrying a fairly unreasonable range of industries with me along the way.
Outside of work, I make things with my hands — screen prints, miniatures, the occasional stubborn hobby project, always in search of the next adventure.
I'm an open book about my background and experience, so reach out and ask away.